Mitchum
‘Live The Moment’ Festival Activation
Brief:
Increase Mitchum's brand awareness amongst the music festival scene through experiential and sampling.
Solution:
We invited festival goers to #LIVETHEMOMENT with Mitchum across 3 major UK festivals - Tramlines, Boardmasters and All Points East. Festival goers were invited to ‘spritz their pitz’ to ensure they stayed smelling fresh all day long and felt confident enough to take part in Mitchum’s bungee run challenge - with the chance of winning Mitchum prizes and VIP upgrades.