CERAVE HIGH POP-UP

Brief

CeraVe were looking to create their first ever experiential pop-up in London to highlight their medical expertise, educate customers on their skin type and provide the most effective skin care routines.

Solution:

Inspired by CeraVe’s US heritage, we created ‘CeraVe High’ - a fun, American-style, hyperphysical space for skin enthusiasts to ‘learn like a derm’ with the chance to graduate with flying colours.
The school-themed spaces included a ‘Cleansing Lab’, a ‘Ceramides Classroom’ with discount codes & exclusive merch via retail partner Look Fantastic, and a gym-themed space for myth-busting and education. 1-2-1 skincare consultations were available, plus plenty of curated content to share.