Pandora
Art of Loves

Brief:

To bring to life their new Christmas campaign ‘Loves, Unboxed’, Pandora wanted an experiential pop-up that stimulated the emotional and sensorial aspects of unboxing and receiving a Pandora gift.

Solution:

The 10 day, ‘Art of Loves’ pop-up was designed to look like a huge Pandora jewellery box. Visitors walked through the doors into an art installation that celebrated different interpretations of ‘Loves’ via five of the UK’s up-and-coming artists: Hisham Echafaki, Renin Bilginer, Eve De Haan, Makiko Harris and Phoebe Boddy.

Taking centre stage in Potters Fields Park, visitors could create their own piece of art via a bespoke interactive platform. Their designs were made into personalised wrapping paper for a loved one and showcased on 8m by 3m digital canvases on the exterior of the pop-up, making it London’s largest digital gallery of ‘Loves’.