PAI Skin Confidence BAR
Brief:
Pai was looking to launch their first-ever standalone pop-up at Westfield White City to increase brand awareness and drive trial amongst all the sensitive-skinned souls out there.
Solution:
Taking inspiration from the brand illustrations and hand crafted nature of Pai products, we created a quirky hand drawn Skin Confidence Bar.
The happy skin haven offered 1-2-1 skin consultations, a Booster mixing station where shoppers could supercharge their skincare, a retail area plus the chance to meet Pai’s Founder Sarah. Everyone who signed up received complimentary samples, a 20% discount voucher plus a go on the spin the wheel where everyone was a guaranteed winner.
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